Elegy is an energy management company that operates throughout the Southern Region (PR, SC, RS) of Brazil. Clients save on electricity with renewable, environmentally-friendly plants and with a fair return on investment.

In this project, we developed the company’s naming and branding. The name was chosen to evoke a call to action: the act of changing the world depends on each of us and our individual choices, creating a collective impact. That’s why we chose “Elegy” (from “elect” and “list”) and “energia,” representing the choice of clean energy. From this foundation, we created the branding, focusing on a pluralistic approach to communication that engages different audiences in a dynamic and vibrant way.