Frigorífico Estância is located in Santana do Livramento, a city declared the National Capital of Sheep Farming, in the heart of the Gaucho Pampa Biome, on the border with Uruguay.

The company values and respects animal welfare, so it has a reception area for the animals, guaranteeing them access to pasture and fresh water, proper handling, veterinary care and socialization during their stay. This complies with all pre-slaughter handling and humane slaughter standards.

Frigorífico Estância’s new identity was designed with a focus on the public with greater purchasing power, precisely because of the type of cuts they work with, noble cuts. We thus created a more minimalist and rustic communication, with stencilled typography and serifs, a more sober color palette and images that recall tradition with elegance.