At the start of this project, we faced a challenge: sales of battery-powered products were underperforming, and we weren’t selling many items (Stihl identified this issue for us to address).

With this challenge in mind, our CEO observed during field research that battery-powered products were not being showcased in the right points of sale, and there was no suitable sales channel for the target audience consuming these products.

In a daring way and initially discredited by the rest of the team, she maintained her position and showed, through work in partnership with the research team, the consumption habits and consumer map of the product. This research showed that the suggested path was bold but right.

After the presentation to the client and the implementation of the project, the success was so great that this new sales channel was established, which today generates profit and increased sales for the previously stagnant product.

We at Makers believe that boldness is always necessary for projects, regardless of the size of the client. What has already been done is in the past, the future is the vanguard.